In 2025, content marketing isn’t just about staying active—it’s about staying intentional. With algorithms constantly shifting and attention spans stretched thin, knowing what to post (and where to post it) makes all the difference in how your brand shows up online.

If you’ve ever asked, “Should I turn this into a Reel or a blog?”—you’re not alone. Every platform favors different types of content, and every audience has different expectations based on where they are and what they’re looking for. That’s why understanding audience intent is key.

What is organic content marketing—and why does it matter?
Organic content is any marketing you create and share without paying to promote it. It’s the posts, blogs, videos, and stories that connect with your audience simply because they’re valuable, relevant, or engaging—not because you put money behind them.

And in today’s digital world, organic content is more than just beneficial—it’s your testing ground.

Too often, small businesses rush to boost posts or run ads without first asking: Is this content even resonating?

People often ask, “How do I build a brand for my small business?”
And it’s a valid question—especially when you're not Nike or Apple, with millions to spend on marketing.

But branding isn't just for big companies. In fact, small businesses have a unique advantage: the ability to build something personal, memorable, and deeply rooted in purpose.
The key? Strategy, clarity, and consistency.

When most people think about getting their business to show up on the first page of Google, they assume it requires paid ads and a big budget. But ranking organically—without spending money—is absolutely possible when your digital presence is built with purpose.

Whether you're a small business owner or creative service provider, here’s how to make Google work for you.

Your audience is searching for you…but can they find you?

Instagram isn’t just a place to scroll anymore—it’s a search engine. And if you’re a small business, especially a service-based one, that changes how you need to show up.

The question is—does your Instagram account help them find you?

Let’s talk about how to create content that works with the algorithm and connects with the right people.

“People remember 20% of what you say, but 100% of how you make them feel.”

If there’s one quote that sums up modern marketing, this is it. People are influenced by emotion far more than logic. That’s not to say facts and features don’t matter—but if your message doesn’t feel important to your audience, it won’t land.

There’s a moment when a business quietly outgrows its website. Maybe the design is outdated. Maybe the messaging no longer reflects the level of service you offer. Or maybe it just doesn’t feel like you anymore.

And trust me—your customers can feel it, too.

“The future belongs to those who see possibilities before they become obvious” - John Maxwell

Creating a strong brand is more than choosing a logo or color palette—it’s about defining who you are, what you stand for, and how you connect with your audience. Whether you're starting a new business or rebranding an existing one, these key elements will help you craft an authentic and compelling identity that resonates with your customers.

We are thrilled to announce the launch of Howland Marketing. The concept began when Alaina Howland took on the role of marketer for Howland Homes, bringing consistency to our website administration and social media management...